基本信息
- 原书名：Industrial Organization A Strategic Approach
- 原出版社： McGraw-Hill
- 作者： Jeffrey Church Roger Ware
- 丛书名： 世界工商管理名典系列（影印版）
- 出版社：清华大学出版社
- ISBN：7302040907
- 上架时间：2003-7-14
- 出版日期：2000 年11月
- 开本：16
- 页码：926
- 版次：1-1
- 所属分类：经济管理 > 经济/经济学 > 中国经济 > 中国经济概况 > 产业经济
编辑推荐
“产业组织理论(TheoryoflndustrialOrganization)”是微观经济学的一个主要应用分支，它研究在各种市场结构中厂商的行为和政府的角色。本书是一本产业组织理论的最新教材，被美国和加拿大的很多著名院校广泛采用。这本教材内容的组织紧紧围绕“策略”这一主线，它是真正意义上的新“产业组织理论”。
内容简介
书籍
经济管理学书籍
“产业组织理论(TheoryoflndustrialOrganization)”是微观经济学的一个主要应用分支，它研究在各种市场结构中厂商的行为和政府的角色。本书是一本产业组织理论的最新教材，被美国和加拿大的很多著名院校广泛采用。它的第一个特点是内容非常齐全，包括了垄断定价理论、产品质量和市场竞争力、博弈论和寡头竞争模型、广告策略、新产品研发、反托拉斯经济学和政府管制理论等。其中对政府管制理论的分析非常详尽、透彻，弥补了其他产业组织理论教材的——个不足之处。这本教材的另一个特点是它的正文、案例、例题、习题等的搭配非常合理，这对培养学生的分析问题能力很有益处，对教师组织教学也很有帮助。另外，博弈论理论(GameTheory)最新研究成果的广泛应用是区分新旧“产业组织理论”的分水岭。这本教材内容的组织紧紧围绕“策略”这一主线，它是真正意义上的新“产业组织理论”。
“产业组织理论”之所以越来越受到学术界和政府决策机构的重视，一个重要原因是它能为政府反托拉斯(Antitrust)法的制订提供理论依据。该书的两位作者分别担仟过力口拿大竞争局(the范CanadianCompetitionBureau)产业经济主席和渥太华竞争局(theCompetitionBureau,Ottawa)产业组织主席。教材中有很多有关反托拉斯方面的案例分析，用来检验产业组织理论模型的效果。这在其他同类教材中是不多见的。
本书适合各大专院校经济管理类专业本科生、研究生和MBA用作产业组织理论教材，也可供经济管理类研究人员用作参考书。
经济管理学书籍
“产业组织理论(TheoryoflndustrialOrganization)”是微观经济学的一个主要应用分支，它研究在各种市场结构中厂商的行为和政府的角色。本书是一本产业组织理论的最新教材，被美国和加拿大的很多著名院校广泛采用。它的第一个特点是内容非常齐全，包括了垄断定价理论、产品质量和市场竞争力、博弈论和寡头竞争模型、广告策略、新产品研发、反托拉斯经济学和政府管制理论等。其中对政府管制理论的分析非常详尽、透彻，弥补了其他产业组织理论教材的——个不足之处。这本教材的另一个特点是它的正文、案例、例题、习题等的搭配非常合理，这对培养学生的分析问题能力很有益处，对教师组织教学也很有帮助。另外，博弈论理论(GameTheory)最新研究成果的广泛应用是区分新旧“产业组织理论”的分水岭。这本教材内容的组织紧紧围绕“策略”这一主线，它是真正意义上的新“产业组织理论”。
“产业组织理论”之所以越来越受到学术界和政府决策机构的重视，一个重要原因是它能为政府反托拉斯(Antitrust)法的制订提供理论依据。该书的两位作者分别担仟过力口拿大竞争局(the范CanadianCompetitionBureau)产业经济主席和渥太华竞争局(theCompetitionBureau,Ottawa)产业组织主席。教材中有很多有关反托拉斯方面的案例分析，用来检验产业组织理论模型的效果。这在其他同类教材中是不多见的。
本书适合各大专院校经济管理类专业本科生、研究生和MBA用作产业组织理论教材，也可供经济管理类研究人员用作参考书。
作译者
Jeffrey Church has a Ph.D. in economics from the University of California at Berkeley. He is an Associate Professor in the Department of Economics at the University of Calgary and the Academic Director for the Centre for Regulatory Affairs in the Van Home Institute for International Transporta- tion and Regulatory Affairs. He was the 1995-1996 T.D. MacDonald Chair in Industrial Economics at the Canadian Competition Bureau. His published research includes articles on network economics, strategic competition, entry deterrence, intellectual property rights, and competition policy. He is the coauthor of a book on the regulation of natural gas pipelines in Canada. The popularity and effective- ness of his undergraduate industrial organization class has lead to both university and student union teaching excellence awards. He has acted as an expert in regulatory hearings and antitrust cases.
Roger Ware is Professor of Economics at Queen's University, Kingston, Canada. He taught pre- viously at the University of Toronto and has held a visiting position at the University of California at Berkeley. From 1993-1994 he held the T.D. MacDonald Chair in Industrial Organization at the Competition Bureau, Ottawa, giving advice to the Commissioner on a wide range of competition policy topics and cases. His research interests are focused on antitrust economics, intellectual prop- erty and the economics of the banking sector. He has published articles in all of these areas as well as numerous other publications in scholarly journals and books on Industrial Organization issues. He teaches graduate and undergraduate courses in Industrial Organization and has lectured widely on antitrust topics. He has also appeared as an expert witness in antitrust cases and regulatory hearings.
Roger Ware is Professor of Economics at Queen's University, Kingston, Canada. He taught pre- viously at the University of Toronto and has held a visiting position at the University of California at Berkeley. From 1993-1994 he held the T.D. MacDonald Chair in Industrial Organization at the Competition Bureau, Ottawa, giving advice to the Commissioner on a wide range of competition policy topics and cases. His research interests are focused on antitrust economics, intellectual prop- erty and the economics of the banking sector. He has published articles in all of these areas as well as numerous other publications in scholarly journals and books on Industrial Organization issues. He teaches graduate and undergraduate courses in Industrial Organization and has lectured widely on antitrust topics. He has also appeared as an expert witness in antitrust cases and regulatory hearings.
目录
I Foundations
Introduction
1.1 A More Formal Introduction to IO
1.1.1 The Demand for Industrial Organization
1.2 Methodologies
1.2.1 The New Industrial Organization
1.2.2 The Theory of Business Strategy
1.2.3 Antitrust Law
1.3 Overview of the Text
1.3.1 Foundations
1.3.2 Monopoly
1.3.3 Oligopoly Pricing
1.3.4 Strategic Behavior
1.3.5 Issues in Antitrust Economics
1.3.6 Issues in Regulatory Economics
1.4 Suggestions for Further Reading
The Welfare Economics of Market Power
2.1 Profit Maximization
2.2 Perfect Competition
2.2.1 Supply
Introduction
1.1 A More Formal Introduction to IO
1.1.1 The Demand for Industrial Organization
1.2 Methodologies
1.2.1 The New Industrial Organization
1.2.2 The Theory of Business Strategy
1.2.3 Antitrust Law
1.3 Overview of the Text
1.3.1 Foundations
1.3.2 Monopoly
1.3.3 Oligopoly Pricing
1.3.4 Strategic Behavior
1.3.5 Issues in Antitrust Economics
1.3.6 Issues in Regulatory Economics
1.4 Suggestions for Further Reading
The Welfare Economics of Market Power
2.1 Profit Maximization
2.2 Perfect Competition
2.2.1 Supply
前言
In the past two decades there has been an explosion of interest and intellectual activity in industrial organization. Industrial organization was irreversibly transformed and rejuvenated by breakthroughs in noncooperative game theory and, in turn, developments in industrial organization informed and reinvigorated antitrust enforcement. Industrial organization textbooks reflected neither this upheaval nor the excitement of studying a field that was in a period of rapid change, growth, and rising prominence. We set out to meet this challenge with a completely new and comprehensive book that systematically presents and makes accessible the advances and new learning of the past twenty years.
A focus and concern with market power underpins industrial organization, and it underpins and ties together Industrial Organization: A Strategic Approach (IOSA). What are the determinants of market power? How do firms create, utilize, and protect it? When are antitrust entorcement or regulation appropriate policy responses to the creation, maintenance, or exercise of market power? The revolution in game theory provided the tools to understand competition as a battle for monopoly rents, where nonprice competition (advertising, product design, research and development, etc.) creates an environment where firms can harvest economic profits. The emphasis in IOSA is on strategic competition and how firms can shelter their market power and economic profits from competitors. The focus on firm conduct to acquire and maintain market power also establishes the intellectual foundation for determining which business practices warrant antitrust examination and prohibition, and in this regard the new learning underlies recent activist antitrust policy.
Applications and Antitrust
In a major innovation for an economics text, our book uses antitrust applications and antitrust cases as a constant "reality check" on the theoretical models that we develop. Antitrust cases provide a rare opportunity for open debate on "the right model" of firm behavior or a certain contractual practice. Moreover, given the aggressiveness and dramatic flourishes with which the interested parties pursue their cases, as well as the importance and high profile of cases in key sectors of the new economy, antitrust cases are a natural and effective device for engaging the interest of students. IOSA is packed full of case studies based on antitrust enforcement--both classic cases, such as Standard Oil, Alcoa, General Electric, and American Tobacco, and more modern cases, such as Microsoft, Toys "R" Us, Archer Daniels Midland, and NASDAQ. IOSA also features extensive industry case studies that illustrate industrial organization and its application: Intel, De Beers, professional sports leagues, and video games are just four examples.
Game Theory and Expositional Approach
We wanted to write a textbook that made it possible, indeed required, students to take an active role in learning. In IOSA we constantly challenge students with puzzles and questions, and the end-of- chapter problems provide a more structured tool for developing students' skills. Our extensive use of game theory is a natural partner for our "problem-solving" approach to the teaching of industrial organization. Our emphasis is not only on acquiring familiarity with the state of knowledge, but also on an integrated understanding of industrial organization--how to analyze and think logically about firm behavior using the conceptual tools we develop. Our goal was to write a textbook that put the emphasis on the development of students' analytical abilities.
Key Features of IOSA
Chapter I offers an overview of the book along with a discussion of the methodology currently used in the study of industrial organization. The distinctive features of IOSA are as follows:
·An emphasis on strategic behavior as an organizing principle for understanding nonprice com- petition. There are separate, chapter-length treatments of strategic behavior,entry deterrence,two-stage games, advertising, product differentiation, and R&D.
·Comprehensive coverage and extended treatments of such recent developments as incomplete contracts, property rights, and the boundaries of the firm; durable goods monopoly; nonlinear pricing; address models of product differentiation; supergames, tacit collusion, and facilitating practices; the new empirical industrial organization; the efficient component pricing rule and access pricing; regulatory and industry restructuring in network industries; and regulation under asymmetric information.
·An unmistakable and unique emphasis on antitrust, from using antitrust cases to illustrate theory to separate, up-to-date chapter-length treatments of market definition, raising rivals' costs, predatory pricing, horizontal mergers, and vertical restraints.
·An accessible development and presentation of theory through the use of simple, explicit functional forms, numeric examples, and/or graphical interpretations. The text works through the details of simplified models, the logic of the arguments, and the conclusions. The approach is rigorous without using mathematics beyond that of high school algebra. A prior course in intermediate microecomomies is an advantage but not a requirement.
· The applicability and power,,t theory in understanding firm behavior and market outcomes is established with extcnsive case studies and examples, all integrated into the discussion in a way that enables students to make the leap from theory to practice.
·Careful attention to pedagogy and extensive efforts to make the study of industrial organization interesting and rewarding. Extensive pedagogy includes chapter-opening vignettes; highlight-ing of key terms; two-color diagrams; integrated cases, examples, and numeric exercises; suggestions for further reading that provide detailed guides to the literature and frontier de-velopments; and extensive end-of-chapter materials--summaries, problems,and discussion questions.
IOSA is supported by two ancillaries--an instructor's manual and a Web site. The instructor's manual provides solutions to all problems as well as suggestions for in-class exercises. Solutions to the problems were ably prepared by David Krause at the University of Calgary and by Andrea Wilson and Alexendra Lai at Queen's University. The Web sit(www.mhhe.com/economics/churchware) provides links to antitrust and regulation sites; updates; and reports on significant developments that illustrate industrial organization in action.
"Menus" of Chapters for One- and Two-Semester Courses
IOSA provides comprehensive coverage of industrial organization. The depth and breadth of IOSA's coverage provides instructors with considerable flexibility to select material appropriate for their needs. For a one-semester course in industrial organization recommended core chapters are 1, 2, 3 (Section 3.1 only), 4 (Section 4.1 only), 5, 7, 8, 9, 10, 13, 14, and 15. Depending on the interests of the instructor and time available, three or four additional chapters can typically be covered. For a two-semester course in industrial organization recommended core chapters are 1, 2, 3, 4, 5, 7, 8, 9, 10, 11, 13, 14, 15, 18, 20, 21, 22, 23, 24, 25, and 26. For a one-semester course with an emphasis on antitrust a possible course sequence is Chapters I, 2, 4 (Sections 4.1 and 4.2), 7, 8, 9, 10, 13, 14, 19, 20, 21, 22, and 23. For a one-semester course with an emphasis on regulatory economics a possible course sequence is Chapters 1, 2, 3, 4 (Section 4.1 only), 5, 7, 8, 9, 13, 24, 25, and 26.
A focus and concern with market power underpins industrial organization, and it underpins and ties together Industrial Organization: A Strategic Approach (IOSA). What are the determinants of market power? How do firms create, utilize, and protect it? When are antitrust entorcement or regulation appropriate policy responses to the creation, maintenance, or exercise of market power? The revolution in game theory provided the tools to understand competition as a battle for monopoly rents, where nonprice competition (advertising, product design, research and development, etc.) creates an environment where firms can harvest economic profits. The emphasis in IOSA is on strategic competition and how firms can shelter their market power and economic profits from competitors. The focus on firm conduct to acquire and maintain market power also establishes the intellectual foundation for determining which business practices warrant antitrust examination and prohibition, and in this regard the new learning underlies recent activist antitrust policy.
Applications and Antitrust
In a major innovation for an economics text, our book uses antitrust applications and antitrust cases as a constant "reality check" on the theoretical models that we develop. Antitrust cases provide a rare opportunity for open debate on "the right model" of firm behavior or a certain contractual practice. Moreover, given the aggressiveness and dramatic flourishes with which the interested parties pursue their cases, as well as the importance and high profile of cases in key sectors of the new economy, antitrust cases are a natural and effective device for engaging the interest of students. IOSA is packed full of case studies based on antitrust enforcement--both classic cases, such as Standard Oil, Alcoa, General Electric, and American Tobacco, and more modern cases, such as Microsoft, Toys "R" Us, Archer Daniels Midland, and NASDAQ. IOSA also features extensive industry case studies that illustrate industrial organization and its application: Intel, De Beers, professional sports leagues, and video games are just four examples.
Game Theory and Expositional Approach
We wanted to write a textbook that made it possible, indeed required, students to take an active role in learning. In IOSA we constantly challenge students with puzzles and questions, and the end-of- chapter problems provide a more structured tool for developing students' skills. Our extensive use of game theory is a natural partner for our "problem-solving" approach to the teaching of industrial organization. Our emphasis is not only on acquiring familiarity with the state of knowledge, but also on an integrated understanding of industrial organization--how to analyze and think logically about firm behavior using the conceptual tools we develop. Our goal was to write a textbook that put the emphasis on the development of students' analytical abilities.
Key Features of IOSA
Chapter I offers an overview of the book along with a discussion of the methodology currently used in the study of industrial organization. The distinctive features of IOSA are as follows:
·An emphasis on strategic behavior as an organizing principle for understanding nonprice com- petition. There are separate, chapter-length treatments of strategic behavior,entry deterrence,two-stage games, advertising, product differentiation, and R&D.
·Comprehensive coverage and extended treatments of such recent developments as incomplete contracts, property rights, and the boundaries of the firm; durable goods monopoly; nonlinear pricing; address models of product differentiation; supergames, tacit collusion, and facilitating practices; the new empirical industrial organization; the efficient component pricing rule and access pricing; regulatory and industry restructuring in network industries; and regulation under asymmetric information.
·An unmistakable and unique emphasis on antitrust, from using antitrust cases to illustrate theory to separate, up-to-date chapter-length treatments of market definition, raising rivals' costs, predatory pricing, horizontal mergers, and vertical restraints.
·An accessible development and presentation of theory through the use of simple, explicit functional forms, numeric examples, and/or graphical interpretations. The text works through the details of simplified models, the logic of the arguments, and the conclusions. The approach is rigorous without using mathematics beyond that of high school algebra. A prior course in intermediate microecomomies is an advantage but not a requirement.
· The applicability and power,,t theory in understanding firm behavior and market outcomes is established with extcnsive case studies and examples, all integrated into the discussion in a way that enables students to make the leap from theory to practice.
·Careful attention to pedagogy and extensive efforts to make the study of industrial organization interesting and rewarding. Extensive pedagogy includes chapter-opening vignettes; highlight-ing of key terms; two-color diagrams; integrated cases, examples, and numeric exercises; suggestions for further reading that provide detailed guides to the literature and frontier de-velopments; and extensive end-of-chapter materials--summaries, problems,and discussion questions.
IOSA is supported by two ancillaries--an instructor's manual and a Web site. The instructor's manual provides solutions to all problems as well as suggestions for in-class exercises. Solutions to the problems were ably prepared by David Krause at the University of Calgary and by Andrea Wilson and Alexendra Lai at Queen's University. The Web sit(www.mhhe.com/economics/churchware) provides links to antitrust and regulation sites; updates; and reports on significant developments that illustrate industrial organization in action.
"Menus" of Chapters for One- and Two-Semester Courses
IOSA provides comprehensive coverage of industrial organization. The depth and breadth of IOSA's coverage provides instructors with considerable flexibility to select material appropriate for their needs. For a one-semester course in industrial organization recommended core chapters are 1, 2, 3 (Section 3.1 only), 4 (Section 4.1 only), 5, 7, 8, 9, 10, 13, 14, and 15. Depending on the interests of the instructor and time available, three or four additional chapters can typically be covered. For a two-semester course in industrial organization recommended core chapters are 1, 2, 3, 4, 5, 7, 8, 9, 10, 11, 13, 14, 15, 18, 20, 21, 22, 23, 24, 25, and 26. For a one-semester course with an emphasis on antitrust a possible course sequence is Chapters I, 2, 4 (Sections 4.1 and 4.2), 7, 8, 9, 10, 13, 14, 19, 20, 21, 22, and 23. For a one-semester course with an emphasis on regulatory economics a possible course sequence is Chapters 1, 2, 3, 4 (Section 4.1 only), 5, 7, 8, 9, 13, 24, 25, and 26.
