淘宝网店/微店全攻略：开店+装修+拍摄+推广+客服

2.2 店铺基本设置.............................33
2.2.1 卖家中心........................................33
2.2.2 设置店铺名称.................................35
2.2.3 设置店标........................................35
2.2.4 设置域名........................................36
2.2.5 其他基本信息设置 .........................38
2.3 发布宝贝...................................39
2.3.1“一口价”发布...............................39
2.3.2 “二手”与“个人闲置”发布.........40
2.3.3 “拍卖”发布.................................42
2.4 填写宝贝信息.............................43
2.4.1 设置商品颜色.................................43
2.4.2 设置尺码........................................44
2.4.3 运费设置........................................48
2.4.4 设置主图视频.................................51
2.4.5 利用“宝贝模板”发布商品............53
2.5 特种经营许可证...........................54
2.6 缴纳消保保证金...........................55
2.6.1 保证金金额计算...........................55
2.6.2 解冻保证金...................................56
第3章 完成第一笔订单
3.1 千牛卖家工作台...........................58
3.1.1 下载与安装千牛..............................58
3.1.2 工作台模式与旺旺模式...................59
3.2 千牛常用设置.............................61
3.2.1 好友与分组....................................61
3.2.2 常用设置........................................63
3.2.3 团队管理........................................72
3.2.4 智能机器人设置..............................74
3.3 第一次交易流程...........................80
3.3.1 宝贝被拍下，与买家沟通................80
3.3.2 修改成交价格.................................82
3.3.3 促成付款，完成订单.......................83
3.3.4 买家付款后及时发货.......................83
3.3.5 手动或自动评价订单.......................85
第4章 宝贝图的拍摄与美化
4.1 购买合适的相机与辅助器材............88
4.1.1 相机需具备的基本功能...................88
4.1.2 拍摄所需的辅助器材.......................89
4.2 宝贝拍摄的要求与技巧..................90
4.2.1 商品拍摄的特点与要求...................90
4.2.2 宝贝分类拍摄技巧..........................91
4.3 使用Photoshop处理宝贝图...........93
4.3.1 抠图去背景....................................93
4.3.2 图像的裁剪..................................104
4.3.3 图像的组合..................................105
4.3.4 处理亮度不够的照片.....................106
4.3.5 调整色彩暗淡的照片.....................109
4.3.6 校正偏色照片...............................111
4.3.7 处理照片的污点............................114
4.4 使用美图秀秀处理宝贝图.............117
4.4.1 调整尺寸......................................117
4.4.2 虚化背景......................................118
4.4.3 脸部马赛克..................................119
第5章 淘宝视频的拍摄与剪辑
5.1 视频拍摄基础知识......................122
5.1.1 视频基本术语...............................122
5.1.2 拍摄流程......................................123
5.1.3 设置相机菜单...............................123
5.2 视频拍摄操作...........................124
5.2.1 选择风格......................................124
5.2.2 设置白平衡..................................124
5.2.3 光圈、景深与曝光........................126
5.2.4 ISO（感光度）控制.....................128
5.2.5 焦距控制......................................128
5.2.6 镜头的运动..................................129
5.3 视频拍摄技巧...........................130
5.3.1 光线的运用..................................130
5.3.2 摄影构图......................................132
5.3.3 景别与角度..................................133
5.4 视频剪辑.................................134
5.4.1 认识会声会影的工作界面.............134
5.4.2 会声会影基本操作........................137
5.4.3 视频分割与组合............................141
5.4.4 为视频添加转场与特效.................142
5.4.5 覆叠混合与运动............................145
5.4.6 添加字幕与配音............................156
5.4.7 视频输出......................................160
5.4.8 模块快速制作影片........................162
5.5 视频的应用..............................167
5.5.1 首页视频的应用............................167
5.5.2 详情页视频的应用........................169
第6章 淘宝店铺装修
6.1 淘宝旺铺.................................171
6.1.1 旺铺种类......................................171
6.1.2 免费使用旺铺专业版.....................171
6.2 淘宝图片空间的使用...................173
6.2.1 图片的上传与查看........................173
6.2.2 图片管理......................................175
6.2.3 为图片批量添加水印.....................178
6.3 店铺基础装修...........................180
6.3.1 系统模板......................................180
6.3.2 配色风格......................................181
6.3.3 布局管理......................................182
6.3.4 新建页面......................................184
6.3.5 宝贝分类管理...............................185
6.4 店铺首页装修...........................186
6.4.1 页面背景装修...............................186
6.4.2 导航设置......................................190
6.4.3 店招装修......................................194
6.4.4 全屏海报......................................199
6.4.5 宝贝横向分类...............................200
6.4.6 店铺页尾......................................201
6.5 详情页装修..............................202
6.5.1 详情页装修区域............................202
6.5.2 猜你喜欢......................................203
6.5.3 淘宝神笔——详情描述装修..........204
6.5.4 详情页快速直达导航.....................205
6.6 手机店铺装修...........................207
6.6.1 手机店铺首页...............................207
6.6.2 手机店铺详情页............................214
6.6.3 自定义菜单..................................215
第7章 淘宝动态页面装修
7.1 淘宝动态页面基础......................218
7.1.1 淘宝源代码装修..........................218
7.1.2 切片与代码.................................218
7.2 Dreamweaver基本操作............222
7.2.1 文字与图片的插入......................222
7.2.2 设置热点与链接..........................224
7.2.3 表格的嵌套.................................226
7.2.4 CSS样式...................................228
7.3 Div标签..................................230
7.3.1 认识Div标签...............................231
7.3.2 盒子模型....................................233
7.3.3 颜色与图片背景..........................235
7.4 布局与定位..............................237
7.4.1 浮动布局....................................237
7.4.2 嵌套布局....................................241
7.4.3 相对定位....................................242
7.4.4 绝对定位....................................242
7.4.5 突破950宽度..............................244
7.5 CSS实现店铺动态效果...............247
7.5.1 鼠标响应事件.............................247
7.5.2 动画的过渡.................................250
7.5.3 平移、旋转与缩放......................252
7.6 调用淘宝widget特效..................254
7.6.1 标签页、卡盘与旋转木马............255
7.6.2 手风琴........................................258
7.6.3 弹出层........................................260
7.6.4 倒计时........................................263
第8章 获取淘宝常见链接代码
8.1 链接的获取..............................266
8.1.1 宝贝链接......................................266
8.1.2 图片链接......................................266
8.1.3“关注”代码.................................267
8.1.4“收藏”链接.................................269
8.1.5“购物车”链接.............................270
8.1.6“分享”链接.................................271
8.1.7“评论”链接.................................271
8.1.8“喜欢”链接.................................273
8.1.9 客服“旺旺”链接........................273
8.2 ID的获取................................274
8.2.1 店铺ID的获取...............................274
8.2.2 商品ID的获取...............................274
第9章 网店管理与经营
9.1 淘宝助理.................................276
9.1.1 下载与安装..................................276
9.1.2 上传宝贝......................................276
9.1.3 批量设置上架时间........................281
9.1.4 转移宝贝信息...............................281
9.1.5 批量交易管理...............................283
9.1.6 打印模板......................................283
9.2 淘宝贷款与进货管理...................284
9.2.1 淘宝贷款......................................284
9.2.2 货源中心......................................286
9.3 淘宝搜索优化...........................288
9.3.1 影响宝贝综合排名的主要因素.......288
9.3.2 橱窗推荐宝贝...............................290
9.3.3 设置公益宝贝...............................292
9.4 宝贝标题优化...........................294
9.4.1 获取关键词..................................294
9.4.2 标题诊断与优化............................297
9.5 店铺优化.................................298
9.5.1 店铺优化体检...............................298
9.5.2 心选推荐......................................299
9.5.3 店铺名优化..................................304
9.5.4 客服掌柜命名...............................305
9.5.5 建立友情链接...............................305
9.5.6 店铺二维码..................................306
9.5.7 淘字号.........................................307
9.5.8 账房.............................................308
9.6 商品优化................................. 309
9.6.1 优化宝贝描述...............................309
9.6.2 宝贝体检中心与自检工具..............312
9.6.3 商品二维码..................................313
9.6.4 宝贝下架处理...............................314
9.6.5 电子交易凭证...............................314
9.6.6 品牌申请......................................316
9.6.7 服务宝.........................................317
9.6.8 商品实拍保护...............................318
9.7 客服优化................................. 323
9.7.1 员工管理......................................323
9.7.2 客服分流......................................326
9.8 发展回头客.............................. 330
9.8.1 发行促销红包...............................330
9.8.2 店铺会员升级与优惠设置..............331
9.8.3 会员限时包邮...............................333
9.8.4 淘宝VIP优惠设置.........................334
9.8.5 赠送优惠券..................................336
9.8.6 创建商品优惠券............................337
9.8.7 评价有礼......................................338
9.9 消费者保障.............................. 339
9.9.1 初级服务......................................339
9.9.2 先用后付......................................340
9.9.3 海外直邮......................................341
9.9.4 退货承诺......................................341
9.9.5 破损补寄......................................343
9.9.6 指定快递......................................343
9.9.7 免费换新......................................343
9.9.8 免费送装......................................344
9.9.9 卖家运费险..................................344
9.10 商家保障............................... 345
9.11 淘宝店铺过户......................... 346
9.12 线下门店管理......................... 346
9.13 查看店铺经营成绩.................... 347
9.13.1 金牌卖家....................................347
9.13.2 卖家经营报告.............................348
9.13.3 淘宝情报....................................350
第10章 淘宝营销推广
10.1 店铺引流活动......................... 352
10.1.1 免费试用活动.............................352
10.1.2 店铺免费试用.............................353
10.1.3 秒杀活动....................................354
10.1.4 拉人有奖....................................355
10.1.5 收藏送红包................................355
10.1.6 购后送红包................................356
10.1.7 客户互动引流.............................357
10.1.8 新人礼包....................................358
10.1.9 买立减.......................................358
10.1.10 限时打折.................................360
10.1.11 限时包邮.................................361
10.1.12 购物车营销..............................362
10.2 官方营销产品......................... 364
10.2.1 搭配套餐....................................364
10.2.2 满就送.......................................365
10.2.3 营销推广中心.............................365
10.3 淘金币营销............................ 365
10.3.1 购物送淘金币.............................366
10.3.2 淘金币抵钱................................366
10.3.3 分享/收藏送淘金币.....................368
10.3.4 签到送淘金币.............................369
10.3.5 报名淘金币活动.........................370
10.4 淘营销活动报名....................... 370
10.5 营销推广............................... 371
10.5.1 淘宝直通车................................371
10.5.2 钻石展位....................................373
10.5.3 淘宝客推广................................375
10.5.4 聚划算.......................................376
10.5.5 天天特价....................................377
10.6 其他免费推广方法.................... 378
10.6.1 淘宝论坛....................................378
10.6.2 帮派...........................................380
10.6.3 站外搜索引擎优化......................382
10.6.4 百度推广....................................383
10.7 监控营销效果.........................384
10.7.1 生意参谋....................................384
10.7.2 淘宝指数....................................388
10.7.3 数据魔方....................................390
10.8 手机店铺营销推广....................392
10.8.1 手机营销专区.............................392
10.8.2 店铺宝箱....................................394
10.8.3 无线会员专享.............................395
10.8.4 手机微淘推广.............................396
10.8.5 码上淘推广................................399
10.8.6 无线数据分析.............................401
第11章 物流与客服
11.1 信誉度的重要性.......................404
11.1.1 店铺信誉....................................404
11.1.2 店铺评价规则.............................404
11.2 物流的优化............................405
11.2.1 选择合适的快递.........................405
11.2.2 商品包装技巧.............................405
11.2.3 查询快递收送范围......................407
11.2.4 淘宝物流....................................408
11.2.5 物流服务....................................409
11.3 客服的重要性.........................411
11.3.1 网店客服的意义.........................411
11.3.2 客服具备的知识.........................411
11.3.3 售前与售后客服分工..................412
11.4 阿聆.....................................415
第12章 微店
12.1 什么是微店............................418
12.1.1 了解微商与微店........................418
12.1.2 微店平台..................................418
12.1.3 京东微店..................................421
12.2 入驻微店...............................421
12.2.1 注册微店..................................421
12.2.2 微店基本设置...........................423
12.2.3 添加商品..................................425
12.2.4 淘宝店铺商品搬家到微店..........426
12.2.5 对商品进行分类........................428
12.2.6 发货.........................................429
12.3 微店基本推广.........................430
12.3.1 生成二维码..............................430
12.3.2 分享商品..................................430
第13章 微博与微信营销
13.1 微信营销...............................432
13.1.1 微信基本推广.............................432
13.1.2 微信添加粉丝.............................433
13.1.3 微信公众平台.............................434
13.1.4 消息推送....................................436
13.2 微网站..................................438
13.3 微博推广...............................438
13.3.1 设置微博账号资料......................438
13.3.2 微博推广的技巧.........................439
13.4 微信、微博营销误区.................443
13.4.1 微信营销误区.............................443
13.4.2 微博营销误区.............................443