The most popular drug in the world is a white powder. No, not that powder. This is caffeine in its most essential state. Caffeinated reveals the little-known truth about this addictive, largely unregulated drug found in coffee, energy drinks, teas, colas, chocolate, and even pain relievers. We'll learn why caffeine has such a powerful effect on everything from boosting our mood to improving our athletic performance as well as how - and why - brands such as Coca-Cola have ducked regulatory efforts for decades. We learn the differences in the various ways caffeine is delivered to the body, how it is quietly used to reinforce our buying patterns, and how it can play a role in promoting surprising health problems like obesity and anxiety. Drawing on the latest research, Caffeinated brings us the inside perspective of the additive that Salt Sugar Fat overlooked. Carpenter's story takes us from the coffee farms of central Guatemala to the world's largest synthetic caffeine factory in China to an energy shot bottler in New Jersey, and beyond.
'Riding a buzz clearly generated by its subject, Murray Carpenter's Caffeinated takes readers around the world on a journey that brings humanity's favourite drug to life, in all its glory and grime. You'll never think the same way about your morning cup of coffee again.' Mark McClusky, Editor, Wired.com 'A thoroughly enjoyable and addictive read, very much like its subject matter. It makes you think about your own caffeinated existence, and is a definite read for those unable to get through the day without a cup of tea, a shot of espresso or a bite of a chocolate bar.' Northern Echo 'From the production and import of pure caffeine to the growth of companies like Green Mountain Coffee, Monster energy drinks, and Starbucks, Caffeinated is a full profile of one of our nation's favourite ingredients.' Serious Eats 'Caffeinated offers a fascinating, often disturbing look at [our] favourite recreational drug. The book is another reminder that some people will do just about anything to make money - at the expense of our health.' Eric Schlosser, author of Fast Food Nation and Command and Control 'Caffeinated is a surprising expose of the "caffeine industrial complex," the industry that markets this substance in every form it can. This book compellingly argues that the health hazards of excessive caffeine intake need more attention and better regulation. I'm convinced. You will be too.' Marion Nestle, Professor of Nutrition, Food Studies, and Public Health, New York University, and author of What to Eat