- 出版社：Pan Macmillan US
- 出版日期：2014 年3月
With more than 65,000 copies sold in two editions and recommended by Forbes and U.S. News & World Report, this newly updated guide offers sound advice on every aspect of researching, writing, and delivering an effective speech. Filled with anecdotes, examples, and practical advice, this accessible guide makes one of the most daunting tasks manageable—and even fun.[br /][br /]Speaking coach Joan Detz covers everything from the basics to the finer points of writing and delivering a speech with persuasion, style, and humor.[br /][br /]Topics include: Assessing your audience Researching your subject—and deciding what to leave out Keeping it simple Using imagery, quotations, repetition, and humor Special-occasion speeches Speaking to international audiences Using Power Point and other visual aids And many more Updated to include new examples and the latest technology, as well as a section on social media, this is a must-have for anyone who writes and delivers speeches, whether novices or experienced veterans at the podium.
JOAN DETZ is also the author of Can You Say a Few Words? and It’s Not What You Say, It’s How You Say It. She coaches executives, offers media training, and conducts presentation skills workshops for major organizations around the world. A popular presenter at professional conferences, she also teaches seminars in public speaking and speechwriting. She lives in Lancaster County, Pennsylvania.
"Joan Detz has gone a long way toward taking the mystery out of writing and giving an effective speech. For this I will find it hard to forgive her." --Governor Mario M. Cuomo
"This book is a practical text for helping anyone develop the ability to speak and become more effective." --Terrence J. McCann, executive director, Toastmasters International
"There should be a law against boring and poorly delivered speeches. When there is, Joan Detz will be required reading."-- Brian S. Akre, director of executive communications, Renault-Nissan BV
"If you want to boost your career, do two things: buy Joan Detz's book; then start giving great speeches." --Jane Maas, author of "Mad Women" and advertising executive
"It's a rare distinction for any book to remain in print continuously for three decades. This 30th anniversary edition, updated for the digital age, attests to Joan Detz's international reputation as a corporate communicator "par excellence". Her guidance goes far beyond speechwriting. The practical wisdom in these pages will help you communicate your best in every business situation."-- Marian Calabro, author of"The Clorox Company--100 Years, 1000 Reasons" and President, CorporateHistory.net
"Global executives need to give presentations. This book tells how to make those presentations effective."-- Olli-Pekka Kallasvuo, vice chairman, Telia-Sonera AB and SRV Group; former CEO, Nokia Corp