(特价书)工作中的英语写作(第2版：双语精要版)

Selecting Your Style and Tone
Style and Tone Examles
Characteristics of Job-Related Writing
roviding ractical Information
Giving Facts, Not Imressions
roviding Visuals to Clarify and Condense Information
Giving Accurate Measurements
Stating Resonsibilities recisely
ersuading and Offering Recommendations
Ethical Writing in the Worklace
Ten Ethical Requirements on the Job
Some Guidelines to Hel You Reach Ethical Decisions
Ethical Dilemmas
Writing Ethically
Revision Checklist
Exercises
Chater 2: The Writing rocess and Collaboration at Work
What Writing Is Not and Is
What Writing Is Not
What Writing Is
Researching
lanning 29 v
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第1章　开始：写作与你的职业生涯
第2章　工作中的写作过程和协作
Drafting
Key Questions to Ask as You Draft
Guidelines for Successful Drafting
Revising
Allow Enough Time to Revise
Revision Is Rethinking
Key Questions to Ask as You Revise
A “Before” and “After” Revision
Editing
Guidelines for Writing Lean and Clear Sentences
Guidelines for Cutting Out Unnecessary Words
Guidelines for Eliminating Sexist Language
Avoiding Other Tyes of Stereotyical Language
Collaboration Is Crucial to the Writing rocess
Seven Guidelines for Successful Grou Writing
Sources of Conflict in Grou Dynamics and How to Solve Them
Collaborating Online
Avoiding roblems with Online Collaboration
Collaborating via E-Mail
Revision Checklist
Exercises
A R T I I : Corresondence
Chater 3: Writing Memos, Faxes, and E-Mails
What Memos, Faxes, and E-Mails Have in Common
Memos
Memo rotocol and Comany olitics
Functions of Memos
Memo Format
Memo Style and Tone
Strategies for Organizing a Memo
Organizational Markers
Faxes
Fax Guidelines
E-Mail
Business E-Mail Versus ersonal E-Mail
E-Mails Are Legal Records
Guidelines for Using E-Mail
E-Mail Comared with Other Business Communications
Revision Checklist
Exercises
vi Contents
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HM_第3章　撰写备忘录、传真和电子邮件
Chater 4: Writing Letters
Letters in the Age of the Internet
Letter Formats
Full Block Format
Modified Format
Continuing ages
Guidelines on rinting Your Letters
arts of a Letter
Date Line
Inside Address
Salutation
Body of the Letter
Comlimentary Close
Signature
Enclosure(s) Line
Coy Notation
Organizing a Standard Business Letter
Making a Good Imression on Your Reader
Guidelines for Achieving the “You Attitude”
Tyes of Business Letters
Inquiry Letters
Secial Request Letters
Sales Letters
The Four A’s of Sales Letters
Do I Mention Costs?
Customer Relations Letters
Being Direct or Indirect
Follow-U Letters
Comlaint Letters
Adjustment Letters
Collection Letters
International Business Corresondence
Guidelines for Communicating with International Readers
Resecting Readers’ Nationality and Ethnic/Racial Heritage
Writing to Readers from a Different Culture: Some Examles
Revision Checklist
Exercises
Chater 5: How to Get a Job: Résumés, Letters of Alication,
and Interviews
Stes the Emloyer Takes to Hire
Stes to Follow to Get Hired
Contents vii
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第4章　信函写作
第5章　如何求职：简历、求职信和面试
Analyzing Your Strengths
Looking in the Right laces for a Job
rearing a Résumé
What Emloyers Like to See in a Résumé
The rocess of Writing Your Résumé
arts of a Résumé
Organizing Your Résumé
The Online Résumé
Formatting an Online Résumé
Making Your Online Résumé Search-Engine Ready
Testing, roofing, and Sending Your Online Résumé
Cyber-Safing Your Résumé
Letters of Alication
How Alication Letters and Résumés Differ
Writing the Letter of Alication
Going to an Interview
rearing for the Interview
Questions to Exect
What Do I Say About Salary?
Ten Interview Dos and Don’ts
The Follow-U Letter
Revision Checklist
Exercises
A R T I I I : rearing Documents and Visuals
Chater 6: Designing Successful Documents and Visuals
Organizing Information Visually
The ABCs of rint Document Design
age Layout
Tyograhy
Using Color
Three Rules of Effective age Design: A Wra U
The urose of Visuals
Choosing Effective Visuals: Some recautions
Inserting and Writing About Visuals: Some Guidelines
Two Categories of Visuals
Tables
arts of a Table
Figures
Line Grahs
Guidelines for Creating a Grah
viii Contents
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HM_第6章　成功地设计文件和图表
Charts
Circle Charts
Bar Charts
Organizational Charts
Flow Charts
ictograhs
hotograhs
Drawings
Cli Art
Using Visuals Ethically
hotos
Grahs
Bar Charts
ie Charts
Drawings
Using Aroriate Visuals for International Audiences
Revision Checklist
Exercises
Chater 7: Writing Instructions and rocedures
Instructions and Your Job
Why Instructions Are Imortant
Safety
Efficiency
Convenience
The Variety of Instructions: A Brief Overview
Assessing and Meeting Your Audience’s Needs
Key Questions to Ask About Your Audience
The rocess of Writing Instructions
lan Your Strategy
Do a Trial Run
Write and Test Your Draft
Revise and Edit
Using the Right Style
Using Visuals Effectively
Guidelines for Using Visuals in Instructions
The Five arts of Instructions
Introduction
List of Equiment and Materials
Stes for Your Instructions
Warnings, Cautions, and Notes
Conclusion
Model of Full Set of Instructions
Contents ix
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第7章　撰写说明书和规程
Writing rocedures for olicies and Regulations
Some Examles of rocedures to Write
Meeting the Needs of Your Marketlace
Some Final Advice
Revision Checklist
Exercises
Chater 8: Writing Effective Short Reorts and roosals
Why Short Reorts Are Imortant
Tyes of Short Reorts
Anticiate How an Audience Will Use Your Reort
Guidelines for Writing Short Reorts
Do the Necessary Research
Be Objective and Ethical
Organize Carefully
Use Reader-Centered Headings, Bullets and Numbering, andVisuals
eriodic Reorts
Sales Reorts
rogress Reorts
Audience for a rogress Reort
Frequency of rogress Reorts
arts of rogress Reorts
Tri/Travel Reorts
Questions Travel Reorts Answer
Common Tyes of Travel/Tri Reorts
Incident Reorts
When to Submit an Incident Reort
arts of an Incident Reort
rotecting Yourself Legally
Writing Successful roosals
roosals Are ersuasive lans
roosals Frequently Are Collaborative Efforts