电子商务：从愿景到实现（英文注释版·第3版）
点击看大图基本信息
- 作者： (美)Elias M.Awad [作译者介绍]
- 丛书名： 图灵计算机科学
- 出版社：人民邮电出版社
- ISBN：9787115205346
- 上架时间：2009-10-13
- 出版日期：2009 年10月
- 开本：16开
- 页码：555
- 版次：3-1
- 所属分类：
计算机 > 电子商务与计算机文化 > 综合
编辑推荐
资深作者的畅销书，曾被德国、西班牙、葡萄牙等多个国家引进。
内容实用性强，讲述业界最新动态。
内容简介回到顶部↑
本书是一部电子商务领域的名著，案例丰富，内容新颖，已被翻译为世界多种文字。作者丰富的学术研究和业界实际工作经验在书中有着完美的体现。书中全面阐述了电子商务的概念、技术和策略，很好地兼顾了技术和管理层面。.
本书是计算机、电子商务、管理、金融、市场营销等相关专业本科生电子商务课程的理想教材，对于需要了解电子商务知识的咨询师、系统设计师、规划师、项目经理等也是很好的参考书。
本书特色 ..
内容丰富，案例翔实，讨论了博客、聊天软件、搜索引擎、网络营销、移动电子商务、企业门户、供应链管理、客户关系管理、web服务、安全和支付体系等新主题。
大量的背景信息和图表、每章配套的讨论题和web练习题，帮助读者学习和理解。
论述深入浅出、明白易懂。...
本书是计算机、电子商务、管理、金融、市场营销等相关专业本科生电子商务课程的理想教材，对于需要了解电子商务知识的咨询师、系统设计师、规划师、项目经理等也是很好的参考书。
本书特色 ..
内容丰富，案例翔实，讨论了博客、聊天软件、搜索引擎、网络营销、移动电子商务、企业门户、供应链管理、客户关系管理、web服务、安全和支付体系等新主题。
大量的背景信息和图表、每章配套的讨论题和web练习题，帮助读者学习和理解。
论述深入浅出、明白易懂。...
作译者回到顶部↑
本书提供作译者介绍
Elias M. Awad 世界知名的电子商务专家，尤其擅长银行信息化技术方面的研究。现任弗吉尼亚大学McIntire商学院弗吉尼亚银行家协会讲席教授，有着40多年的教学和 科研经验。他还兼任IT咨询公司国际技术集团（ITG）的CEO，咨询业务遍布23个国家和地区。除本书外，他还著有知识管理、专家系统方面的畅销教材， 并已翻译成德文、西班牙文、葡萄牙文、阿拉伯文等多种文字。...
.. << 查看详细
.. << 查看详细
目录回到顶部↑
part i first things first .要事先办
chapter 1 the dawn of a maturing lndustry 一个成长中的产业的晨曦1
in a nutshell 简介1
first things first 要事先办2
marks of maturity 成熟的标志5
what is e-commerce 什么是电子商务7
e-commerce is not e-business 电子商务不是电子业务8
the drivers 驱动力10
myths you should know 一些似是而非的论调12
advantages and issues in e-commerce 电子商务的优势和问题13
benefits and limitations of the internet 因特网的益处和局限18
role of e-strategy 数字化战略的作用23
value chain in e-commerce 电子商务中的价值链23
integrating e-commerce 整合电子商务28
e-commerce business models 电子商务业务模式34
managerial implications 管理心得38
summary 小结39
key terms 关键术语40
test your understanding 理解题40
discussion questions 讨论题41
chapter 1 the dawn of a maturing lndustry 一个成长中的产业的晨曦1
in a nutshell 简介1
first things first 要事先办2
marks of maturity 成熟的标志5
what is e-commerce 什么是电子商务7
e-commerce is not e-business 电子商务不是电子业务8
the drivers 驱动力10
myths you should know 一些似是而非的论调12
advantages and issues in e-commerce 电子商务的优势和问题13
benefits and limitations of the internet 因特网的益处和局限18
role of e-strategy 数字化战略的作用23
value chain in e-commerce 电子商务中的价值链23
integrating e-commerce 整合电子商务28
e-commerce business models 电子商务业务模式34
managerial implications 管理心得38
summary 小结39
key terms 关键术语40
test your understanding 理解题40
discussion questions 讨论题41
前言回到顶部↑
Welcome to the world of online, real-time, just-in-time e-commerce and e-business via the Intemet--the superhighway of today's commerce here and abroad. Whether it is e-commerce, e-business, supply chain, or networking global business, the goal of this maturing industry is to improve the quality of life and the quality of time. There is virtually nothing today that is not affected by the electronics that bring people, technologies, and processes together in the interest of time saving, efficiency, productivity, and human comfort. Even the nonprofit sector from churches to schools, has adopted the World Wide Web to establish a presence. .
The Internet is the foundation for a new industrial order. It is a noose for mediocrity. The e-corporation is combining computers, the Web, and enterprise sottware to change everything about how it operates. The Net is about choice, freedom, and control. The Net is about pull (not push) advertising and marketing goods and services. Consumers can now shop and get the truth. Retailers come to customers not like the old days and ways. Everything is an auction. It is the end of geography. Products and information about goods and services come to my place, during my convenient time.
The famous scientist Albert Einstein once said, "I prefer imagination over knowledge." If e-commerce were there during his time, he probably would have said,"I prefer creativity through imagination, knowledge through experience, and profitability through competitive advantage." E-commerce offers all these. It is an American invention and will go down in history as the mark of leadership through creativity, adding value to customers worldwide. Whether you are a student or a venture capitalist, you should benefit from the fundamentals and technologies that make e-commerce a reality. This is what this edition is all about.
As you begin reading this text, you will find that the Internet and the World Wide Web are not that safe or sound. The number one concern is security of navigation. For clean and intact messages, purchase orders, and business traffic, you have to build firewalls and install software that is anti-spam, anti-spyware, anti-adware, anti-pop up ads, and antiphishing, relying on encryption to secure sensitive traffic. You can expect hackers, cookies, and intelligent "agents" to monitor your pattern of navigation and your preferences for certain sites so they can send you iunk e-mail or refer your profile to unwanted ads that often bring nothing but headache and chaos to the privacy of your office, home, or business. All these problems and how to eliminate them are explained in this edition.
Speaking of security, we discuss the USA Patriot Act approved by Congress as a result of the tragic events of September 11, 2001, to show how terrorists and the criminal community use the Internet to prosper and promote the traffic of evil and money laundering. Criminals and hackers do more than their share to blemish the goodness of the Internet. Unfortunately, these events are all part of the total picture surrounding e-commerce.
WHY THIS BOOK?
This edition is designed to provide you the necessary tools and technology to enter the maturing commerce on the Internet. The book is designed around a "front end," "back end," and a lot in between. The "front-end" is what you see--the Web site, the information displayed to attract you to shop for goods and services. The "back end" explains how the e-merchant connects to the supplier, wholesaler, or manufacturer to ensure "ready to ship" products through the supply chain and add to the value chain. What is in between is the technology and the architecture that network customers to retailers, retailers to banks for payments, and retaliers to suppliers for delivery night and day.
Boxes and tables have been updated to reflect recent or current events. The entire book has been revisited, reedited, or reworked. New topics such as spyware, blogging, adware, phishing, CRM, and the USA Patriot Act have been introduced. There is more text and better content than what you will find in the competition. The focus is on learning and doing as we explore e-commerce in a serious way. What is more, the entire work is integrated around a life-cycle approach from "vision" or strategic planning to "fulfillment" for delivery of products and service on time--all with the goal of customer satisfaction.
Clearly, we are in the midst of exciting events. E-commerce has reached a level of maturity that separates the men from the boys? The methodology is becoming standardized and the technology is gaining credence so that those who enter e-commerce tend to stay longer, relying on professionals and facing informed customers. This leading-edge industry is already complementing established IT courses and business practice at the undergraduate and graduate levels. Additionally, this edition incorporates in writing style and content over four decades of the author's academic and industrial experience.
This edition stands out in terms of lucidity, ease of learning, and the approach taken to integrate concepts, methodologies, processes, and technologies via a life-cycle approach to e-commerce. It is truly exciting to know how to strategize reality and potential, how to evaluate and design Web sites, how to launch an e-commerce site or link to e-business from 'scratch, and how wireless technology is making it easier to shop and communicate with people and businesses everywhere.
As a prospective e-entrepreneur, you will begin to learn how to market your products or service, how you are assured of payments, the goodness of security, the laws and ethics of the new industry, and the building blocks that protect your business through the maze of the Intemet. Managerial and organizational implications are cited at the end of each chapter to note the relationship between the business and technology that makes it possible.
WHO SHOULD READ THIS BOOK?
This edition is an ideal choice for undergraduate students majoring in IT, management, finance, marketing, accounting, or e-commerce. Students majoring in computer science or systems engineering also will find the approach, content, and treatment of the technology in a business environment an appropriate addition to their fields of concentration. First-year MBA or MS students will benefit from the technology and practical orientation presented in the text.
Likewise, professionals, general managers, and practitioners in general can use this text as a reference or as a way to learn e-commerce. They include Webmasters, ISP technicians, CIOs, systems designers, project managers and planners, e-commerce sales staff, suppliers, vendors, and e-commerce consultants.
BOOK ORGANIZATION
This text is organized into five parts. Each part represents a key step in the e-commerce process An index is provided at the end of the text.
Each chapter begins with a set of learning objectives and "In a Nutshell," which highlights the main points of the material and what to expect in the chapter. Chapter content includes boxes, easy-to-read figures, and tables designed to help to summarize essential details. Definitions of key terms are available in the margin where first cited. Each chapter ends with a comprehensive summary, terms to learn, review (Test Your Understanding) questions, discussion questions, and Web exercises: Referencesfor further review are provided at the end of the book.
PART I: FIRST THINGS FIRST
Chapter 1 is a refreshing overview of e-commerce--the good life in blogging, the digital divide, e-learning, definitions of e-commerce and its main drivers, myths worth noting, pros, issues, and constraints related to security, data integrity, fulfillment and customer relations problems, cultural and language issues, and the high risk of Internet startup. Also covered is the value chain and integrating e-commerce. The latter topic includes supply chain management, business-to-business, business-to-consumer, business-within-business, and business-to-government. A number of commerce business models such as storefront, click-and-mortar, service provider, subscription-based access, broker, advertiser, portal site, free access, virtual mall, virtual community, and infomediary are also discussed. The chapter ends with implications for management practice.
Chapter 2 focuses on the World Wide Web--Web search elements, the search engine, search engine optimization, Intemet service providers and their functions and offerings, Web fundamentals and the role of URLs and HTTPs in helping you navigate on the Internet, and Internet services and languages. A distinction between the Intemet and the WWW also is made throughout the chapter. ..
The Internet is the foundation for a new industrial order. It is a noose for mediocrity. The e-corporation is combining computers, the Web, and enterprise sottware to change everything about how it operates. The Net is about choice, freedom, and control. The Net is about pull (not push) advertising and marketing goods and services. Consumers can now shop and get the truth. Retailers come to customers not like the old days and ways. Everything is an auction. It is the end of geography. Products and information about goods and services come to my place, during my convenient time.
The famous scientist Albert Einstein once said, "I prefer imagination over knowledge." If e-commerce were there during his time, he probably would have said,"I prefer creativity through imagination, knowledge through experience, and profitability through competitive advantage." E-commerce offers all these. It is an American invention and will go down in history as the mark of leadership through creativity, adding value to customers worldwide. Whether you are a student or a venture capitalist, you should benefit from the fundamentals and technologies that make e-commerce a reality. This is what this edition is all about.
As you begin reading this text, you will find that the Internet and the World Wide Web are not that safe or sound. The number one concern is security of navigation. For clean and intact messages, purchase orders, and business traffic, you have to build firewalls and install software that is anti-spam, anti-spyware, anti-adware, anti-pop up ads, and antiphishing, relying on encryption to secure sensitive traffic. You can expect hackers, cookies, and intelligent "agents" to monitor your pattern of navigation and your preferences for certain sites so they can send you iunk e-mail or refer your profile to unwanted ads that often bring nothing but headache and chaos to the privacy of your office, home, or business. All these problems and how to eliminate them are explained in this edition.
Speaking of security, we discuss the USA Patriot Act approved by Congress as a result of the tragic events of September 11, 2001, to show how terrorists and the criminal community use the Internet to prosper and promote the traffic of evil and money laundering. Criminals and hackers do more than their share to blemish the goodness of the Internet. Unfortunately, these events are all part of the total picture surrounding e-commerce.
WHY THIS BOOK?
This edition is designed to provide you the necessary tools and technology to enter the maturing commerce on the Internet. The book is designed around a "front end," "back end," and a lot in between. The "front-end" is what you see--the Web site, the information displayed to attract you to shop for goods and services. The "back end" explains how the e-merchant connects to the supplier, wholesaler, or manufacturer to ensure "ready to ship" products through the supply chain and add to the value chain. What is in between is the technology and the architecture that network customers to retailers, retailers to banks for payments, and retaliers to suppliers for delivery night and day.
Boxes and tables have been updated to reflect recent or current events. The entire book has been revisited, reedited, or reworked. New topics such as spyware, blogging, adware, phishing, CRM, and the USA Patriot Act have been introduced. There is more text and better content than what you will find in the competition. The focus is on learning and doing as we explore e-commerce in a serious way. What is more, the entire work is integrated around a life-cycle approach from "vision" or strategic planning to "fulfillment" for delivery of products and service on time--all with the goal of customer satisfaction.
Clearly, we are in the midst of exciting events. E-commerce has reached a level of maturity that separates the men from the boys? The methodology is becoming standardized and the technology is gaining credence so that those who enter e-commerce tend to stay longer, relying on professionals and facing informed customers. This leading-edge industry is already complementing established IT courses and business practice at the undergraduate and graduate levels. Additionally, this edition incorporates in writing style and content over four decades of the author's academic and industrial experience.
This edition stands out in terms of lucidity, ease of learning, and the approach taken to integrate concepts, methodologies, processes, and technologies via a life-cycle approach to e-commerce. It is truly exciting to know how to strategize reality and potential, how to evaluate and design Web sites, how to launch an e-commerce site or link to e-business from 'scratch, and how wireless technology is making it easier to shop and communicate with people and businesses everywhere.
As a prospective e-entrepreneur, you will begin to learn how to market your products or service, how you are assured of payments, the goodness of security, the laws and ethics of the new industry, and the building blocks that protect your business through the maze of the Intemet. Managerial and organizational implications are cited at the end of each chapter to note the relationship between the business and technology that makes it possible.
WHO SHOULD READ THIS BOOK?
This edition is an ideal choice for undergraduate students majoring in IT, management, finance, marketing, accounting, or e-commerce. Students majoring in computer science or systems engineering also will find the approach, content, and treatment of the technology in a business environment an appropriate addition to their fields of concentration. First-year MBA or MS students will benefit from the technology and practical orientation presented in the text.
Likewise, professionals, general managers, and practitioners in general can use this text as a reference or as a way to learn e-commerce. They include Webmasters, ISP technicians, CIOs, systems designers, project managers and planners, e-commerce sales staff, suppliers, vendors, and e-commerce consultants.
BOOK ORGANIZATION
This text is organized into five parts. Each part represents a key step in the e-commerce process An index is provided at the end of the text.
Each chapter begins with a set of learning objectives and "In a Nutshell," which highlights the main points of the material and what to expect in the chapter. Chapter content includes boxes, easy-to-read figures, and tables designed to help to summarize essential details. Definitions of key terms are available in the margin where first cited. Each chapter ends with a comprehensive summary, terms to learn, review (Test Your Understanding) questions, discussion questions, and Web exercises: Referencesfor further review are provided at the end of the book.
PART I: FIRST THINGS FIRST
Chapter 1 is a refreshing overview of e-commerce--the good life in blogging, the digital divide, e-learning, definitions of e-commerce and its main drivers, myths worth noting, pros, issues, and constraints related to security, data integrity, fulfillment and customer relations problems, cultural and language issues, and the high risk of Internet startup. Also covered is the value chain and integrating e-commerce. The latter topic includes supply chain management, business-to-business, business-to-consumer, business-within-business, and business-to-government. A number of commerce business models such as storefront, click-and-mortar, service provider, subscription-based access, broker, advertiser, portal site, free access, virtual mall, virtual community, and infomediary are also discussed. The chapter ends with implications for management practice.
Chapter 2 focuses on the World Wide Web--Web search elements, the search engine, search engine optimization, Intemet service providers and their functions and offerings, Web fundamentals and the role of URLs and HTTPs in helping you navigate on the Internet, and Internet services and languages. A distinction between the Intemet and the WWW also is made throughout the chapter. ..
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