第一部分 商务写作概论
1.黄金三段式three-part structure/1
2.选择适当的表格和图例choosing the right graphics/2
3.表格tables/3
4.图例figures/4
第二部分 商务信函
一般书信
5.书信的三种类型three types of messages/13
6.通用信的写法guidelines for form messages/19
7.标准通用信standard form message/20
8.菜单式通用信menu form message/21
9.指南式通用信guide form message/23
求职招聘
10.求职信application letter/25
11.申请信application essay/27
12.请求写推荐信recommendation.request letter/29
13.面试后的跟进信interview follow-up letter/31
14.给应聘者的回复的写法guidelines for employer's follow-up letters/33
15.给应聘者的回复(想录用)employer's follow-up letter(strong candidate)/34
16.给应聘者的回复(不想录用)employer's follow-up letter(unqualified candidate)/35
.17.录用通知job-offerletter/36
18.工作接受信job-acceptance letter/38
19.工作拒绝信job-rejection letter/40
20.感谢信thank you and update to reference/42
21.推荐信的写法guidelines for employee recommendations/44
22.推荐信(升职推荐)recommendation(promotion)/45
23.推荐信(强力推荐)recommendation(strong candidate)/47
24.推荐信(有保留的推荐)recommendation(with reservations)/49
个人事务
25.要求涨工资或晋升的信件的写法guidelines for requesting raises or promotions/51
26.辞职信的写法guidelines for resigning/53
27.辞职信resignation memo/54
告知信息
28.告知信息信的写法guidelines for informative messages/55
29.建议信advice‘message/56
30.通知announcement or notice/58
31.确认信confirmation message/60
32.概述文件cover message/62
33.告知进度update/64
表达善意
34.表达善意的信件的写法guidelines for goodwill messages/66
35.祝贺信congratulations message/67
36.道歉信apology/68
37.感谢信thank-you message/70
38.欢迎信welcome message/72
39.同情信sympathy message/74
要求信
40.询问和要求信的写法guidelines for routine inquiries and requests/75
41.要求信息information request/76
42.要求合作routine request for cooperation/78
43.常规邀请routine invitation/80
44.劝说接受特殊要求的信件的写法guidelines for special requesb and promotional messages/82
45.劝说合作persuasive request for cooperation/83
46.请求帮助persuasive request for assistance/85
47.请求参与request for participation/87
48.集资fund-raising message/89
49.信用申请credit application/91
回应信
50.积极回应信的写法guidelines for positive responses/93
51.积极回应询问positive reply to an inquiry/94
52.积极回应要求或建议request or proposal acceptance/96
53.积极回应建信用要求credit approval/98
54.积极回应投诉accepting claims/100
55.回绝信的写法guidelines for denying requests/102
56.回绝资金要求funding-reque~denial/103
57.消极回复询问(私人信件)negative response to an inquiry(personal letter)/105
58.消极回复询问(正式信函)negative response to an inquiry(form letter)/107
59.消极回复捐款要求negative response to a donation request/109
60.消极回复投诉negative response to a claim or complaint/111
61.消极回复建信用要求(企对企)negative response to a credit application(business to business)/113
62.消极回复建信用要求(企对客)negative response to a credit or loan application(business to consumer)/114
63.拒绝建议、计划或投标的信件的写法guidelines for rejecting suggestions,proposals,or bids/115
64.拒绝建议suggestion rejection/116
65.拒绝计划proposal rejection/118
66.拒绝投标bid rejection/120
公共关系
67.解释问题的信件的写法guidelines for explaining problems/122
68.解释变故negative change announcement/123
69.解释不好的结果poor results explanation/125
70.危机处理crisis management/127
71.抱怨信的写法guidelines for making claims or complaints/129
72.一般的抱怨complaint(basic)/130
73.严重的不满complaint(serious)/132
74.说明立场的信件的写法guidelines for position statements/135
75.立场描述position statement/136
营销和售后
76.销售信的写法guidelines for sales messages/138
77.推销信(首次联系)sales letter(first contact)/139
78.推销信(通用格式)form sales letter/141
79.推销信(第二次联系)sales letter(following a contact)/143
80.售后联系sales letter(following a sale)/145
81.推销信(给不积极的消费者)sales letter(inactive customer)/147
82.催款信的写法guidelines for collection letter/149
83.催款信(第一次通知)collection letter(first notice)/150
84.催款信(第二次联系)collection letter(second notice)/152
85.催款信(最后通牒)collection letter(final notice)/154
第三部分 商务文档
报告和计划书
86.报告和计划书的写作要点writing successful reports and proposals/155
87.报告和计划书的类型types of reports and proposals/156
88.事故报告incident report/157
89.调查报告investigative report/161
90.阶段报告periodic report/167
91.项目进度报告progress report/171
92.差旅报告trip report/175
93.正式报告majorreport/179
94.陈述稿presentationinmanuscriptform/180
95.计划书的写法guidelines for proposals/185
96.提高说明justification proposal/187
97.概念性计划书concept proposals or suggestions/190
98.解决麻烦建议书troubleshooting proposal/192
99.申请计划书grantproposal/196
100.研究计划research proposal/201
101.销售计划书或标书的写法guidelines for major sales proposal or bid/204
102.投标bid form/205
103.营销计划sales proposal/207
公关文档
104.新闻通稿的写法guidelines for news releases/209
105.新闻通稿的主题topics for news releases/210
106.新闻通稿(好消息)release(good-news)/211
107.新闻通稿(坏消息)release(bad-news)/213
108.传单和小册子的写法guidelines for flyers and brochures/215
109.传单flyer/216
110.通讯的写法guidelines for newsletters/217
111.内部通讯newsletter(in-house)/218
112.对外通讯newsletter(public)/220
说明书
113.说明书的写法guidelines for instructions/222
114.列举系列用品的说明书instructions with a list of materials/224
115.程序说明书instructions for a procedure/226
1 16.带照片的说明书instructions containing photographs/228
117.带图片的说明书instructions with drawings/230
公司管理
118.公司概况的写法guidelines for a company profile(or fact sheet)/232
119.公司概况(简要)company profile(brief)/233
120.公司概况(详尽)company profile(fact sheet)/235
121.企业宗旨的写法guidelines for mission statements/238
122.政策说明的写法guidelines for policy statements/240
123.关于质量控制的政策说明policy statement on quality control/241
124.关于补偿金的说明policy statement on reimbursing expenses/242
125.关于保密政策的声明policy statement on confidentiality/244
126.流程的写法guidelines for procedures/246
127.政策执行程序instructions for a policy procedure/247
人力资源
128.职位描述的写法guidelines for job descriptions/249
129.职位描述(简要)job descriptions(brief)/250
130.职位描述(详细)job descriptions(extended)/252
131.招聘广告的写法guidelines for job advertisements/255
132.招聘广告job advertisements/256
133.员工评估的写法guidelines for employee evaluations/258
134.员工评估(简要)employee evaluation(short form)/259
135.员工评估(详细)employee evaluation(long form)/261
附录
1.常用标点符号using punctuation/264
2.常用情态动词common modal auxiliary verbs/278
3.常用动词短语common two-word verbs/279
4.常用习语idioms/280