基本信息
- 作者： (美)罗伯特·罗森塔尔，拉尔夫·罗斯诺 著
- 出版社：人民邮电出版社
- ISBN：9787115269874
- 上架时间：2012-1-18
- 出版日期：2012 年1月
- 开本：16开
- 页码：842
- 版次：1-1
- 所属分类：社会科学 > 社会学 > 社会学方法
内容简介
这是一本经典的高级研究方法教材。两位作者分别用几十年的时间从事心理学教学和研究工作，其研究重心又集中在心理学研究方法和数据分析方面。他们在这方面进行了深入钻研和分析，并结出了丰硕的成果，共同合作出版了多本关于研究方法和数据分析的著作。
《行为研究纲要》这本著作的前半部分着重于研究方法的论述，涉及基础概念和基本伦理、因变量的操作和测量以及研究设计的逻辑；后半部分着重于描述高级统计过程，包括四个部分：数据分析基础、单因素设计、因素设计以及数据分析的其他问题。附录中还包括书中用到的公式、常用统计图表、术语及参考文献。
本书是心理学、社会学、人类学、传播学、教育学、商学、统计学、市场营销学等多个学科领域的教师、学者和学生从事教学和研究工作所必备的一本工具书。
《行为研究纲要》这本著作的前半部分着重于研究方法的论述，涉及基础概念和基本伦理、因变量的操作和测量以及研究设计的逻辑；后半部分着重于描述高级统计过程，包括四个部分：数据分析基础、单因素设计、因素设计以及数据分析的其他问题。附录中还包括书中用到的公式、常用统计图表、术语及参考文献。
本书是心理学、社会学、人类学、传播学、教育学、商学、统计学、市场营销学等多个学科领域的教师、学者和学生从事教学和研究工作所必备的一本工具书。
作译者
Robert Rosenthal is Distinguished rofessor at the University ofCalifornia at Riverside and Edgar ierce rofessor of sychology,Emeritus, Harvard University. His research has centered for some 50years on the role of the self-fulfi lling rohecy in everyday lifeand in laboratory situations. Secial interests include the effectsof teachers’ exectations on students’erformance, the effects ofexerimenters’exectations on the results of their research, andthe effects of clinicians’exectations on their atients’mental andhysical health. He also has strong interests in sources ofartifact in behavioral research and in various quantitativerocedures. In the realm of data analysis, his secial interestsare in exerimental design and analysis, contrast analysis, andmeta-analysis. His most recent books and articles are about theseareas of data analysis and about the nature of nonverbalcommunication in teacher-student, doctoratient, manager-emloyee,judge-jury, and sychotheraist-client interaction. He has beenCo-Chair of the Task Force on Statistical Inference of the Americansychological Association and has served as Chair of the ResearchCommittee of the Bayer Institute for Health Care Communication. Hewas a co-reciient of two behavioral science awards of the AmericanAssociation for the Advancement of Science (1960,1993) andreciient of the James McKeen Cattell Award of the Americansychological Society, the Distinguished Scientist Award of theSociety of Exerimental Social sychology, the Samuel J. MessickDistinguished Scientifi c Contributions Award of the AA’s Division5—Evaluation, Measurement, and Statistics, and the AA’sDistinguished Scientifi c Award for Alications of sychology.Ralh L. Rosnow is Thaddeus Bolton rofessor Emeritus at TemleUniversity, where
he taught for 34 years and directed the graduate rogram in socialand organizational
sychology. He has also taught research methods at BostonUniversity and Harvard
University and does consulting on research and data analysis. Theoverarching theme
of his scholarly work concerns how eole make sense of, and imosemeaning on,
their exeriential world, called the “will to meaning” by ViktorFrankl. Rosnow has
exlored asects of this construct in research and theory withinthe framework of
contextualism, the sychology of rumor and gossi, attitude andsocial cognition, the
structure of interersonal acumen, artifacts and ethical dilemmasin human research,
and the statistical justifi cation of scientifi c conclusions. Hehas authored and coauthored
many articles and books on these toics and, with Mimi Rosnow,coauthored Writing
aers in sychology, a oular writing manual now in its seventhedition (ublished
by Thomson Wadsworth, 2006). He has served on the editorial boardsof journals and
encycloedias, was coeditor (with R. E. Lana) of the Reconstructionof Society Series
ublished by Oxford University ress, and chaired the AA’sCommittee on Standards
in Research. He is a fellow of the American Association for theAdvancement of
Science, the AA, and the Association for sychological Science,received the Society
of General sychology’s George A. Miller Award, and was recentlyhonored with a
Festschrift book edited by D. A. Hantula, Advances in Social andOrganizational sychologyRosenthal and Rosnow have also collaborated on other books onresearch methods
and data analysis, including Artifact in Behavioral Research(Academic ress, 1969);
he taught for 34 years and directed the graduate rogram in socialand organizational
sychology. He has also taught research methods at BostonUniversity and Harvard
University and does consulting on research and data analysis. Theoverarching theme
of his scholarly work concerns how eole make sense of, and imosemeaning on,
their exeriential world, called the “will to meaning” by ViktorFrankl. Rosnow has
exlored asects of this construct in research and theory withinthe framework of
contextualism, the sychology of rumor and gossi, attitude andsocial cognition, the
structure of interersonal acumen, artifacts and ethical dilemmasin human research,
and the statistical justifi cation of scientifi c conclusions. Hehas authored and coauthored
many articles and books on these toics and, with Mimi Rosnow,coauthored Writing
aers in sychology, a oular writing manual now in its seventhedition (ublished
by Thomson Wadsworth, 2006). He has served on the editorial boardsof journals and
encycloedias, was coeditor (with R. E. Lana) of the Reconstructionof Society Series
ublished by Oxford University ress, and chaired the AA’sCommittee on Standards
in Research. He is a fellow of the American Association for theAdvancement of
Science, the AA, and the Association for sychological Science,received the Society
of General sychology’s George A. Miller Award, and was recentlyhonored with a
Festschrift book edited by D. A. Hantula, Advances in Social andOrganizational sychologyRosenthal and Rosnow have also collaborated on other books onresearch methods
and data analysis, including Artifact in Behavioral Research(Academic ress, 1969);
目录
第一编 概念与伦理基础
第1章 行为研究的精神
第2章 探索与辩护的环境
第3章 伦理问题、道德两难问题与指导方针
第二编 因变量的可操作化和可测量化
第4章 测量信度和效度
第5章 观察、判断和复合变量
第6章 问卷法、访谈法和日志法
第三编 研究设计的逻辑
第7章 随机控制的实验和因果推论
第8章 非随机化研究与函数关系
第9章 随机与非随机抽取样本
第四编 数据分析的基本原理
第10章 描述、展示以及探究数据
第11章 相关关系
第12章 统计检验力与效应值
第五编 单因素设计
第13章 用t 检验比较均值
第14章 方差分析与F 检验
第15章 单因素对比分析
第1章 行为研究的精神
第2章 探索与辩护的环境
第3章 伦理问题、道德两难问题与指导方针
第二编 因变量的可操作化和可测量化
第4章 测量信度和效度
第5章 观察、判断和复合变量
第6章 问卷法、访谈法和日志法
第三编 研究设计的逻辑
第7章 随机控制的实验和因果推论
第8章 非随机化研究与函数关系
第9章 随机与非随机抽取样本
第四编 数据分析的基本原理
第10章 描述、展示以及探究数据
第11章 相关关系
第12章 统计检验力与效应值
第五编 单因素设计
第13章 用t 检验比较均值
第14章 方差分析与F 检验
第15章 单因素对比分析
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